#ThinkPink

October has always been associated with black and orange, monsters and ghouls, and lots of other scary creatures that hide in the night. We used to worry mostly about what costume we would wear, or what pattern we should carve into our pumpkins—all activities we certainly still take part in and associate with the month, but if you see an abundance of pink throughout the month, do you associate it with something in particular?

Probably.

October has become linked with breast cancer awareness, and it’s no wonder that so many people have decided it an important cause to take part in, because ONE IN EIGHT women will develop invasive breast cancer at some point in her lifetime. No wonder pink has become associated with October! Breast cancer is one of the scariest monsters that could be hiding around the corner. 

•   For women in the U.S., breast cancer rates are higher than those for any other cancer, besides lung cancer.
•   In 2014, there are more than 2.8 million women with a history of breast cancer in the U.S.
•  Breast cancer risk doubles if a woman has a first-degree relative with breast cancer, but 85% of all new cases are from women with no genetic link
• Men can also develop breast cancer (2,360 new cases this year)
•  People of both genders and all races are at risk (though some seemingly more than others)—breast cancer doesn’t discriminate!

 (These statistics from BreastCancer.Org) 

That’s why we’ve decided to team up with other great brands to raise awareness, educate on prevention, encourage breast exams, and donate to research!

Here's how:

• 15% of all of our sales this month are going to the Avon Foundation For Women..... Shop & Save Lives Right Now!

• JLeer team members have raised funds and are walking on a team in the 2 day, 39 mile AvonWalk for Breast Cancer in Charlotte, NC 

• We have created a Give Back to Breast Cancer Giveaway, where we’ve paired up with other brands, like Reebok, The North Face, Pink Ribbon Cooking, and the American Cancer Society, who are donating to the cause and whose products we’ve collaborated to create a Give Back Gift Basket filled with items that not only financially benefit breast cancer research, but that also sport the pink ribbon so that you can raise awareness, and also encourage healthy lifestyles through exercise and healthy eating—both major components in preventing cancer. 

ENTER HERE!

The gift basket will contain:
-JLeer jeans

-A Pink Ribbon Tee from Reebok (perfect for working out in!)

-A Pink Ribbon Hoodie from The North Face (in either black or white—perfect for cool fall runs!)

-A premium one-year subscription to Pink Ribbon Cooking (see info below!)

-A simple fall salads recipe pack from Pink Ribbon Cooking

-The American Cancer Society’s Healthy Eating Cookbook

• We have also teamed up with Pink Ribbon Cooking to share their wonderful recipes, blogs, and research to educate our followers about everything from healthy eating habits to prevent breast cancer, to recipes that are great to make for those going through treatment. Chef Curtiss from Pink Ribbon Cooking has also donated 5 premium subscriptions to his online site & community (see details here) as well as 5 recipe packs that make cooking healthier meals simple and easy 

5 additional winners will receive a one-year premium subscription (a $72 value!) and a recipe pack. Even if you aren’t directly affected by breast cancer, these would make amazing gifts to anyone in your life that is affected.

We hope that you’ll join us in our crusade against breast cancer, and in educating women on the best ways to prevent being diagnosed to begin with. Shop during the month of October & help to save lives. Create a personalize Early Detection Plan here http://www.earlydetectionplan.org/, then follow through with its recommendations for when to get breast exams. Encourage your friends and family members to create their own plans, and to get to the doctor, too! Pin a pink ribbon onto your bag, and spark conversations. Learn the facts! For great information on Breast Cancer Prevention, check out this blog from PinkRibbon Cooking! 

Finally, check in with us on Twitter all month long @JLeerBrand as we share tips, blog posts, research info, and more. #ThinkPink! #GiveBackToBreastCancer


By Amelia Beamer

How Cool Are Our Hidden Pockets?

You've read our post about all of our new styles, but we've decided to highlight each of the new styles we've created so that you can get a more in-depth view of which might be best for you. 


Our first highlight? The ever-so-popular "hidden-pocket" styles that feature besom "Smartpockets." No worries--even though they aren't as visible, each smartpocket is still 6.25" long & 4" wide--the perfect size for your smartphone (even the iPhone 6!), keys, wallet, and so much more. 

 For men, we created The Fitz. This is the ideal jean for the man that loves the idea & functionality of Smartpockets, but is seeking a sleeker look. The subtle besom pockets will allow you the same easy access to your smartphone as our original Mac designs, but only you will know that they are there! These jeans are skinny, which are trending for men this season, but the pocket allows you the same great look of other skinny jeans, without bending your iPhone, or having to dig to retrieve it. This style sits high on the hips, runs relaxed through the hip and thigh, and features a 7" skinny flat leg opening. 
Available in our new medium-light wash, and our original medium wash. 

We've received tons of great compliments on this new feature, as it allows you to keep your phone at arm's reach, without the entire world knowing that it's there. It goes hand-in-hand with the skinny & straight legged jean trend of creating streamlined silhouettes, and creating the illusion of longer legs. They have the same look of the five-pocket denim that you're used to, but are actually our original seven-pocket jeans!




For women, we've created "The Lady Mary." The compliments from women that have purchased these jeans have come pouring in, with the main excitement being that the hidden pockets don't draw attention to their thighs, but still allow them easy access to their phones! We hear you loud and clear! We also love that these are straight leg, which go with virtually any shoe you want to wear, and look great both cuffed and uncuffed! These are the perfect pair for you if you'd like a smooth look & elongated lines. They also transition perfectly from work-casual to a night on the town. This style has a lower-mid rise, runs straight through the hips and thighs, and features a 14" leg opening. They are available in our new light wash, our classic medium wash, and our new dark wash. 

No matter your style, The Fitz & The Lady Mary are great additions to your wardrobe, especially if you want the look of five-pocket denim with the benefits that come with our Smartpockets. These offer the best of both worlds, and look great no matter how you style them! As usual, they are great for day-to-day wear, as smartphones have become crucial to our communication, but are also great for traveling, concerts, sporting events, amusement parks, and weekend outings where you'd rather not lose, sit on, or have to hold your phone!


By Amelia Beamer