How Cool Are Our Hidden Pockets?

You've read our post about all of our new styles, but we've decided to highlight each of the new styles we've created so that you can get a more in-depth view of which might be best for you. 


Our first highlight? The ever-so-popular "hidden-pocket" styles that feature besom "Smartpockets." No worries--even though they aren't as visible, each smartpocket is still 6.25" long & 4" wide--the perfect size for your smartphone (even the iPhone 6!), keys, wallet, and so much more. 

 For men, we created The Fitz. This is the ideal jean for the man that loves the idea & functionality of Smartpockets, but is seeking a sleeker look. The subtle besom pockets will allow you the same easy access to your smartphone as our original Mac designs, but only you will know that they are there! These jeans are skinny, which are trending for men this season, but the pocket allows you the same great look of other skinny jeans, without bending your iPhone, or having to dig to retrieve it. This style sits high on the hips, runs relaxed through the hip and thigh, and features a 7" skinny flat leg opening. 
Available in our new medium-light wash, and our original medium wash. 

We've received tons of great compliments on this new feature, as it allows you to keep your phone at arm's reach, without the entire world knowing that it's there. It goes hand-in-hand with the skinny & straight legged jean trend of creating streamlined silhouettes, and creating the illusion of longer legs. They have the same look of the five-pocket denim that you're used to, but are actually our original seven-pocket jeans!




For women, we've created "The Lady Mary." The compliments from women that have purchased these jeans have come pouring in, with the main excitement being that the hidden pockets don't draw attention to their thighs, but still allow them easy access to their phones! We hear you loud and clear! We also love that these are straight leg, which go with virtually any shoe you want to wear, and look great both cuffed and uncuffed! These are the perfect pair for you if you'd like a smooth look & elongated lines. They also transition perfectly from work-casual to a night on the town. This style has a lower-mid rise, runs straight through the hips and thighs, and features a 14" leg opening. They are available in our new light wash, our classic medium wash, and our new dark wash. 

No matter your style, The Fitz & The Lady Mary are great additions to your wardrobe, especially if you want the look of five-pocket denim with the benefits that come with our Smartpockets. These offer the best of both worlds, and look great no matter how you style them! As usual, they are great for day-to-day wear, as smartphones have become crucial to our communication, but are also great for traveling, concerts, sporting events, amusement parks, and weekend outings where you'd rather not lose, sit on, or have to hold your phone!


By Amelia Beamer